YOKOO, Tadanori. Complete Tadanori Yokoo
(Tokyo): Tabata Shoten, 1971. First edition. Octavo. 320 pages. Cool work, a compendium of Yokoo’s greatest hits, and there are many. Yokoo was a pioneering Japanese graphic designer, his signature style of psychedelia and pastiche engaged a wide span of contemporary visual and cultural phenomena style. Beginning his career designing flyers for theatre productions, Yokoo scandalized the graphic design world when his self-titled poster appeared at the 1965 Persona group exhibit in the Matsuya Ginza department store in Tokyo. Yokoo’s contribution featured a dead man hanging from a noose with the phrase “Having reached a climax at the age of 29, I was dead.” The poster perverted the traditional Japanese rising sun ensign, demonstrating unbridled creative expression. With this controversial gesture, Yokoo began to make a name for himself as a subversive talent and established many allegorical images that he would return to throughout his prolific career. This is a very good copy in wrappers housed in publisher’s card box with the scarce obi (worn and torn) present.
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