SUTNAR, Ladislav. Design for Point of sale.

(New York): Pellegrini & Cudhay, 1952. First edition. Oblong quarto. This copy signed by the author on the front endpaper. A survey of contemporary methods of in-store display with contributions by Saul Bass, Lester Beall, George Giusti, Morton Goldscholl, Max Kallenberg, Gyorgy Kepes, Leonard Kessler, Raymond Loewy Associates, George Nelson, Paul Rand, Antonin Raymond and L. L. Rado, Xanti Schawinsky, Bradbury Thompson and others. Illustrated with over 400 black and white photographs and illustrations pointing towards the future of Sales Displays. A very good copy in a good example of the scarce dust jacket. Uncommon signed.