RAYNOR, Stephane. Buy More BOY London.

(London): Assorted Images, no date, (c. 1983). Oblong 8vo. 20 pages. Scarce catalogue for this cult clothing company. Founded by Stephane Raynor in 1977, the story of BOY is a true one off, in that that the wildest rumours and legends that surround it couldn’t hope to compete with the reality. Beloved by the underground, but frequently courted by an overground hungry for a piece of BOY’s trademark attitude. From Warhol, to Madonna, Punks through to New Romantics, club kids to fashionistas, all have worn BOY. Adopted as the uniform of choice for every youth movement that has mattered. The first store opened on The Kings Road, London in the late 70’s with Billy Idol working the till and Phillip Salon making the tea. BOY was the epicentre of a new dawn in both fashion and music, defining the spirit of punk and birthing the New Romantic scene that appeared in its wake. The prominence of the label continued throughout the 80s and into the 90s, where trademark BOY tees were adopted as the uniform of choice for the acid house movement and the Ibiza explosion, and were an unmissable presence during the summer of love. This a fine copy in glossy wrappers, with musician Boy George modellng on the front cover. Boy George was to later start his own clothing line.


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