Manzi, Joyant & Cie. LES MODES Revue Mensuelle Illustree ; des Arts Decoratifs Appliquees aux Femmes

(Paris): Goupil Cie., 1901-1904. First editions. Folio. Four volumes. A complete run of the first four years of the fashion magazine, Les Modes, the first great fashion magazine of the 20th Century. This first decade marked the full flowering of Parisian haute couture as the arbiter of styles and silhouettes for women of all classes. Designers sent fashion models or mannequins to the Longchamp races wearing the latest styles, and fashion photographs started to identify the creators of individual gowns.
Conspicuous consumption defined the fashions of the decade and the outfits of the couturiers of the time were incredibly extravagant, ornate, and painstakingly made with the curvaceous S-Bend silhouette dominating fashion up until around 1908. The issues here depict throughout photographs of the Parisian society ladies, and actors in the elegant attire of the day (designed by Paquin, Redfern, Panem, Drecoll etc), together with portrait drawings by Helleu and Fourney. The issues are filled with articles on matters befitting the Parisian affluent, boating, horses and carriages, interior decoration, travel with additional features on fans, luggage, hair pins, jewellery, perfume etc. All issues uniformly bound, and retaining the front covers, in full two-tone blue canvas with gilt title and year to front cover and spine, spine with additional gilt decoration and cover with double gilt thread lining to borders. Some nicks, and markings to bindings but generally in good condition. A remarkable record of Le Tout-Paris and the fashions at the height of the Belle Époque era.


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