KOREN, Leonard. Wet: The Magazine of Gourmet Bathing and Beyond.
(Venice, CA): Wet Enterprises, 1979. First edition. Folio. 80 pages. Volume 3 issue 6, issue for May / June, 1979. This issue includes articles on fashion, smoking, food fetishism, relationships, and more. Wet evolved from a Southern Californian zine into a cult publication with thousands of subscribers, featuring innovative bathing practices, art, architecture, new Wave and punk music, the birth of postmodern fashion, surfing and skateboarding. The magazine ran for 34 issues from 1976-198, hypothesizing that everyone bathes differently, WET encouraged “gourmet bathing” – the recovery of excess, pleasure, eroticism, and absurdity through the specificity of the naked body and the creation of new and spontaneous bathing environments. Impressive for its innovative use of graphic art, it also became home to early cartoons of Matt Groening and photographs from a then up-and-coming Matthew Rolston. This is a very good copy in stapled wrappers with closed tear to cover.
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