KICHERER, Sibylle. Olivetti: A Study of the Corporate Mangement of Design.
(New York, NY): Rizzoli, 1990. First edition. Hardcover. 29cm by 23cm. 163 pages. An in-depth examination of how design was integrated into Olivetti’s corporate strategy. The book delves into the company’s evolution, highlighting its commitment to design excellence and the philosophies that guided its management practices. Through detailed case studies of major products—including typewriters, office furniture, and keyboards—Kicherer illustrates how Olivetti’s design policies were implemented in practice. The work offers valuable insights into the intersection of design and corporate management, making it a significant resource for understanding the role of design in business contexts. Illustrated throughout. A very good copy in dust jacket.
$40.00
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