GORDON, Jean. Coca-Cola 1886-1986: Designing a Megabrand.

(London): The Conran Foundation, 1986. First edition. Softcover. 20.5cm by 20.5cm. 96 pages. Published to mark the centenary of The Coca-Cola Company, this study examines the development of Coca-Cola’s visual identity, packaging, advertising, and industrial design from the late nineteenth century through the twentieth century. Text by the British design critic Stephen Bayley, with extensive reproductions of posters, signage, bottle designs, promotional material, and corporate graphics drawn from the company archives. A neat little survey of the evolution of one of the twentieth century’s most recognizable commercial brands and its relationship to graphic design, consumer culture, and international marketing.