Advertising Display; the Fashion Journal of Modern Advertising.

(London): Business Publications LTD., 1927.  First edition.  Hardcover.  27.4cm by 21.4cm.  Pages 165 -330.  Bound volume containing the issues for October and November and December, 1927 (original covers retained).  Volume containing three copies of this rare and superb advertising journal which was first published in July, 1926.  During the 1920s, advertising underwent a transformative period, often referred to as the “Golden Age” of advertising. This era saw the rise of sophisticated visual merchandising techniques, with retailers placing significant emphasis on window displays and in-store presentations to attract consumers. The issues here offer insights into contemporary trends, design innovations, and effective merchandising strategies.  The issues contain numerous advertising examples, and essays on a variety of subjects, including advertising in Japan, placement of ornamental initials, Modernism in the Window (by Holbrook Jackson), film publicity in Germany, advertising in China, Italy and its poster art, windows to charm children, static and dynamic lay-outs, to name but a few.  Laid-in is an invitation to the Library Lounge at Mawsons (in Newcastle), and promtional card from the Chaseton Press.  A very good copies bound, retaining original covers, in marbled boards with green cloth spine with gilt lettering.  A superb record of contemporary modern advertising and retail presentation.