SCHULTEN, Barbara. 50 Jahre Madaus: Eine aufgeschlossene Firma.

(Köln): Madaus, 1969. First Edition. Quarto. Unpaginated. A fabulous book, designed by Sigfired Leuselhardt for the German pharmaceutical company Madaus, to commemorate their 50th anniversary. Profusely illustrated with over 100 black and white reproductions of photographs (many in photomontage) by Barbara Schulten, 4 colour illustrations, and a total of 12 pop-up inserts, tipped-in ephemera, pull-out tabs, and pop-up figures. Includes a large colour fold-out poster of an 1930’s advertisement. One fold-out illustrated with a mouse in a science lab, when opened an accordion-style pop-up creates the noise of a shrieking mouse. 8 page booklet “Haussegen! Ein Kochbuch von Frau Pastor Madaus”. The ‘Pop Art’ layout and design of the work obviously paying homage to Andy Warhol’s 1967’s Index Book. A very good copy in photo-illustrated card wrappers with all of the original parts and inserts present and intact (the mouse squeaks obediently); housed in the very good photo-illustrated slipcase, with light rubbing to the extremities.


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