(SOLD): SASSI, Franca and Celestino ZANFI. The Best of Fashion Advertising / Le Piu Belle Campagne di Moda.

(Moderna, Italy): Zanfi Editori, [1998].  First edition.  Softcover.  29cm by 22.25cm.  416 pages.  Short introductory essays, Fashion Advertising Today, Fashion and Communication, Fashion and Consumption, text in Italian and English.  Fantastic conpendium of 90s fashion advertising indexed by both fashion brand and by photographer.  Includes, ready to wear, sportswear and underwear advertisements from the likes of Vivienne Westwood, Dries van Noten, Dirk bikkembergs, Fiorucci, Helmet Lang, Y’s Yohji Yamamoto to name but a few.  Photographer’s include Steven Meisel, Ronald Stoops, Paolo Roversi, Juergen Teller, Mark Borthwick, and a whole host of others.  A very good copy in limp boards.  Surprisingly scarce.