McLUHAN, Marshall and FIORE, Quentin. The Medium is the Massage: An Inventory of effects.

(New York, NY): Random House, 1967.  First edition.  Slim quarto.  154 pages.  A cult classic, the bestselling graphic condensation of McLuhan’s theories on communication technology and human culture. Published long before the advent of the internet, McLuhan’s work has been seen as prophetic, and it holds a significant place in the history of media and communications. Composed in an experimental, collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror. Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways. The book was intended to make McLuhan’s philosophy of media and communication, more accessible to a wider readership through the use of visual metaphor and sparse text.  A near fine copy in similar jacket.  A nice copy of this landmark work.