KOWAL, Cal. Tee Shirts are Tacky.

(Cincinnati, OH): Self-published, 1976.  First edition.  Small square quarto.  Unpaginated.  Super cool volume that captures the decade that the tee shirt fully emerged from being an undergarment to a stand-alone outerwear.  Though graphic t-shirts and t-shirt printing began in the 1950s and 1960s, it wasn’t until the ’70s that heat transfer printing made way for photographic fanboy shirts: “Jaws,” “Star Wars,” and Farah Fawcett in a bikini that the nostalgic T-shirts that continue to inspire today were born.  The photographic images here capture some of the earliest examples that helped solidify the t-shirt as a messaging platform and a fashion staple.  A near fine copy in stapled wrappers.  This example signed by the photographer.


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