KOREN, Leonard. WET: The Magazine for Gourmet Bathing.
(Venice, CA): Self-published, 1976. First edition. Quarto. 29 pages. Volume 1, Issue 4. This issue includes articles on toothpaste, oral hygiene, and Tales from my Toilet by Elizabeth Freeman, as well as a sprinkle of other items. Wet evolved from a Southern Californian zine into a cult publication with thousands of subscribers, featuring innovative bathing practices, art, architecture, New Wave and punk music, the birth of postmodern fashion, surfing and skateboarding. The magazine ran for 34 issues from 1976-198, hypothesizing that everyone bathes differently, WET encouraged “gourmet bathing” – the recovery of excess, pleasure, eroticism, and absurdity through the specificity of the naked body and the creation of new and spontaneous bathing environments. Impressive for its innovative use of graphic art, it also became home to early cartoons of Matt Groening and photographs from a then up-and-coming Matthew Rolston. The early issues are now quite scarce. This is a near fine copy in stapled wrappers.
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