(SOLD): AWAZU, Kiyoshi. Scrap Book.

(Tokyo): Tabata Shoten, 1970. First edition. Octavo. 459 pages. Wonderful volume collecting the work of Awazu the legendary Japanese graphic designer. In stark contrast to the prevailing modernist dogma, which sought universal and impersonal set of symbols, Awazu imbued his expressive, hand-drawn designs with local traditions. He argued that the designer’s mission was “to extend the rural into the city, foreground the folklore, reawaken the past, summon back the outdated.” Drawing on historic Japanese visual culture as well as his own signature imagery, he created surreal compositions to promote films, theatrical productions, literature, and art exhibitions. A very good copy in colourful wrappers with printed card slipcase.